The cat sleeping defenselessly,
It's heartwarming, isn't it?
You can watch it forever, right?
The story that begins now is about a "Cat Rescue Support" project in which creators who love cats propose unique products.
Brand concept: "May all cats sleep peacefully."
This brand was named with that thought in mind.
An unprecedented cat product
Products that offer value that exceeds their price (made with high-quality materials by designers and craftsmen from long-established luxury brands)
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A charity with unlimited transparency (purchasing directly supports rescued cats)
This is aoneco.
We do not tolerate products that feel cheap, which is common among charity goods, and our makers create their products with pride and love for cats, and with the utmost care.
A project that benefits everyone involved
● Creators (waji + sponsors)
・Promoting craftsmanship and expression through projects
・The desire to help cats makes the job rewarding
●User (customer)
・Products that you can feel the value of and donation tickets that will be sent directly to the support recipients ・Connect not only for yourself but also for cats
●Support recipients ・Continuous donations allow us to obtain funds for our daily activities ・We can expand the scope of our activities and take on new challenges
●Cats: Move from an unsafe location to a support location. Find a final home (adoption location) in a safe environment (support location).
Message from the Project Representative
Nice to meet you! My name is Sugano, the project representative from waji.
Waji is a professional craftsmanship group that operates out of an atelier renovated from an old house designated as a tangible cultural property in Abeno-ku, Osaka, and mainly handles everything from design to manufacturing of leather products. In addition to developing its own brand, the company also designs and manufactures products for other brands on a contract basis, and collaborates with other industries.
In 2018, I finally fulfilled my dream of living with two rescued cats, and now I spend every day as their perfect cat servant.
The impetus for starting this project came from seeing this sleeping pose.
Kura (girl) is also used as the image design for the AONECO logo.
This guy is so flawed and sloppy, but he also looks so happy.
When I saw him sleeping like this, I felt happy and a feeling welled up inside me.
"There are still many cats in Japan who cannot sleep peacefully and without protection like this."
I felt an indescribable sense of loneliness.
So we wondered if there was something we could do as a manufacturer, and launched this project.
Fortunately, all the members of our company are obedient cat servants. We even have a "cat cafe visit" as part of our employee benefits.
In addition to us, we have sponsors who are full of cat love. There is no doubt that this team is the best and the most optimal!
A scene of a young WAJI craftsman playing with rescued cats.
Sustainable and transparent charity
What impression do you have when you hear the word "charity"?
Roughly speaking, it is a "good deed" such as donating money in times of disaster or other emergencies, or donating money to protect a certain cause.
We hear about it every day, but for some reason it feels out of the ordinary... I'm sure there are many people who feel the same way.
In fact, I am one of them.
In my case, I hesitate to take action because I keep thinking about how the donations will be used and how much effect they will have.
Of course, this is not the case for all charities, but here is one example that makes me wonder:
-Very low donation rate (around 1% in some places).
- By significantly lowering the cost of goods or raising the price of goods above market value, donation rates are increased to make it appear as if a large amount of donations is being made.
・The use of donations is unclear
Maybe it's just because I'm cynical, but I think there are some people who are wondering about these things.
Aoneco has set the price as high as possible at around 10% for the cats, who are the main characters, and of course we take pride in our products and strive to create products that are worth more than their price.
To make the charity a sustainable business rather than a one-off,
And to create a transparent system that allows purchasers to feel that they are making a donation.
With this in mind, I initiated this project.
A Reward for Everyone
The products are a reward for yourself. The donation tickets are a reward for the cat.
for example,,,
The Long Wallet donation amount is ¥1,600.
This is equivalent to one month's worth of food for a cat (¥1,200 to ¥1,800 per month, depending on whether the cat is a small eater or a big eater).
Choosing Aoneco as a reward (gift) for yourself or an acquaintance will be a great reward for your cat (rescue, living expenses, and treats).
Here are some other estimated costs:
Cat litter (toilet) ¥472
Ciao Churu snack ¥80
Initial treatment costs (when rescued) ¥1,650
Virus test ¥3,300
Vaccine ¥1,980
The recipients of the support will post on social media about how they are using the donation tickets obtained through aoneco, so you can feel the impact of your donation.
3 easy steps
How to donate
If you don't understand, please feel free to contact us
step1
- Buy aoneco products with donation tickets
- Access the aoneco web (this site) and go to the donation form
step2
- Select the cause you want to support
- Enter your nickname
* Your nickname will be notified to the recipient.
step3
- Enter the donation ticket code written on the tag
- Tap [Give]
*The recipients will regularly report receipt of donations via social media.
Support recipients
100% of the donation tickets you give us will be donated to shelters that work hard every day for the cats.
Please see the list of current support recipients.
We look forward to your warm support.
product
The theme of aoneco products is "Solemn Cats"
The design expresses the silhouette of a cat in a simple and understated way.
We tried to avoid making it too cute, keeping it very dignified, while at the same time staying true to the basic principle of making it an easy-to-use product, creating a stylish product for adults.
lastly
In planning this charity, we analyzed the shortcomings of charities in Japan, poured in countless strategies and attention to detail, and after more than a year of planning, we have now been able to bring it to fruition.
In order to ensure continuity, we are treating this project as a kind of business.
There will be pros and cons to this idea, but it's not just a nice idea; I believe that the time and money you can spend, the connections you can make, and the credibility that comes with it all have overwhelming advantages over doing things on an individual level.
I believe this system will lead to continued support and save the most cats.
As a cat servant,
As a manufacturing professional,
By creating and continuing to evolve our own unique form of charity, we hope to contribute to the happiness of many cats.
May all cats sleep peacefully
